At this Midwest-based farming equipment dealer, Jeremy—who oversees five locations—knew their traditional communication methods weren’t cutting it. Between paper flyers, scattered follow-ups, and staff discomfort with sales calls, the team was struggling to get traction on key programs like their equipment inspections.
Enter Growth Hub, Prokeep's marketing and sales enablement tool that helps teams proactively drive more orders with targeted marketing & branch outreach.
What started as a tool to streamline communication quickly became the foundation for targeted outreach, consistent follow-ups, and measurable results. In just one campaign, they increased planter inspections from a handful per year, generating approximately $5,000 in revenue, to over 50, resulting in $242,000 in revenue—a nearly 5,000% increase in revenue from that service alone.
Before Prokeep: Flyers, Voicemails, and Zero Visibility
For years, the team relied on printed mailers and phone trees to promote services like planter inspections or harvest clinics. But it was hard to track results, or know if customers even received the message.
Challenges before Prokeep:
- Manual outreach with no accountability
- Reps are uncomfortable making sales calls
- No way to confirm delivery or message success
- Limited campaign targeting or tracking
With Prokeep: Targeted Messaging, Higher Engagement, and Full Control
Using Growth Hub and Prokeep, Jeremy’s team created structured campaigns with task assignments, message templates, and links to their website. Adoption was fast because the team was already using Prokeep, and the results were immediate.
Successes with Prokeep + Growth Hub:
- 5,000% ROI on one service campaign
- 60%+ click-through rates on key broadcasts
- Increased RSVPs and event attendance
- Consistent messaging across all locations
- Faster team buy-in through structured task assignments
Better Data = Smarter Campaigns
With labeling and automation features, the team improved their contact list hygiene, created seasonal product segments, and began sending targeted messages tied to real customer behavior.
How Growth Hub helped the team drive orders:
- Cleaned and labeled customer lists by product/season
- Tracked campaign performance via click-through rates
- Used automation rules to build the opt-in list 3X faster
- Created feedback loops that boosted rep confidence
“We started using the labels to clean our customer list, and it pushed us to get better data. That’s made every campaign more effective.”
More Outbound = More Inbound
What started as structured outbound messaging quickly turned into increased inbound traffic—from orders to service inquiries. Reps who once resisted Prokeep now embrace it.
“The more outbound you send, the more inbound you get. We’re seeing that at every store that uses it.”
Examples:
- Customers replying to task messages with new orders
- Service teams texting updates (“Your parts are in”) instead of calling
- Field techs receiving real-time updates, reducing phone tag
Creating a Better Customer Experience
From ease-of-use to faster answers, customers have responded positively to the shift.
“People are in tractors or at another job. They don’t want to make a call or listen to a voicemail—they want to shoot a quick text and get an answer.”
Getting the Whole Team Bought In
Adoption was a challenge at first, but structured tasks, quick wins, and employee visibility made the difference.
“Once reps started sending tasks and seeing the responses, they were hooked. It showed them how easy it could be—and how much our customers actually preferred it.”
Looking Ahead: Clean Lists, Event Signups, and Long-Term Growth
With the success of Growth Hub campaigns, Jeremy’s team is now using Prokeep for everything from harvest clinic RSVPs to shop service updates.
“This year, we’re doing one big harvest clinic. With Prokeep, I know everyone on our combine list got the message, saw the link, and had a chance to RSVP. I’ve never felt that confident before.”
Prokeep as an Order Engine
What started as a messaging platform is now a full order engine—from lead capture and segmentation to campaigns and service communication.
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