Segment your customers into paint-specific groups like “No orders in 60 days,” “High-volume exterior paint buyers,” or “Frequent color match requests”—and personalize your outreach based on how each group prefers to do business.

Send spec sheets mid-shift, assign follow-up on open spray gun or equipment quotes, or broadcast a promotion on brushes, rollers, and drop cloths—without clogging up the phone lines or pulling your team away from the counter.

See exactly which messages, quote follow-ups, or TDS links convert into real sales—and use that data to scale what works across branches, regions, or product lines.