Using Customer Data - How to Turn Customer History into Future Order Opportunities
What Is Customer History–Driven Selling? Definition:
Prokeep helps industrial distributors drive more orders with faster communication, centralized order data, and easy proactive outreach—so your team can stay focused and your operations stay efficient.

Prokeep turns every message into an opportunity—whether you're tracking down a specialty bearing, quoting bulk hardware, or sending SDS sheets for industrial adhesives—without slowing down your inside sales or counter staff.
Prokeep’s centralized communication tools help you identify maintenance teams, contractors, and procurement leads who’ve gone quiet, stopped requesting quotes, or haven’t placed replenishment orders lately—so you can win them back before they look elsewhere.
Segment your customers into industrial-specific groups like “No orders in 60 days,” “High-volume electrical buyers,” or “Frequent photo-message senders”—and personalize your outreach based on how each group prefers to do business.
Send cut sheets mid-shift, assign follow-up on open hose and fitting quotes, or broadcast a promotion on tools and PPE—without clogging up the phone lines or pulling your team away from the counter.
See exactly which messages, quote follow-ups, or SDS links convert into real sales—and use that data to scale what works across branches, sectors, or product lines.
"The biggest day-today difference that Prokeep brings to the table, to Ideal Supply is visibility into the channel... Businesses need to have a better understanding of where their customers are reaching out to them.” — Ideal Supply
Tips and strategies to serve customers more efficiently and grow revenue:
What Is Customer History–Driven Selling? Definition:
Why Data Quality Matters More Than Ever In distribution,...
Great service is already your best sales tool. When teams...
Whether they’re texting delivery requests, calling for specs, emailing quotes, or chatting from your website, Prokeep centralizes every channel—so you can respond quickly, fulfill accurately, and never miss a sale.


Every message, spec sheet, and quote stays in one place—giving your team complete visibility across accounts, jobs, and locations. Build trust, close deals, and drive long-term loyalty.
Prokeep makes it simple to reach out at just the right time—whether it’s following up on a tool quote, re-engaging a dormant buyer, or launching a monthly MRO supplies campaign.

Discover how Prokeep can transform your customer relationships and drive your business success.