Using Customer Data - How to Turn Customer History into Future Order Opportunities
What Is Customer History–Driven Selling? Definition:
Prokeep helps plumbing distributors grow revenue and strengthen contractor relationships by eliminating missed calls, centralizing job details, and enabling proactive outreach to keep orders flowing.

Prokeep turns every interaction into an opportunity to drive orders—whether you're tracking down a water heater part, sending an install guide, or quoting a backflow preventer—without slowing down your counter.
Prokeep’s centralized data helps you identify plumbers who’ve gone quiet, contractors who haven’t requested product specs or replacement parts lately, and accounts that disappeared after a one-off emergency call—so you can win back revenue before it slips away.
With one click, segment customers into plumbing-specific audiences like “No parts requests in 60 days,” “Frequent valve buyers,” or “Picture message-only contractors” — and tailor your outreach to match how each group places orders.
Send install diagrams to techs mid-job, assign reps to follow up on stalled water heater quotes, or bulk-text a fitting or fixture promo to your most active parts requesters — all while keeping the counter line moving.
See exactly which texts, install guide links, or rep follow-ups lead to real product sales — then repeat high-performing plays across every branch with data-driven insights.
"I can't even imagine how many dozens - probably 75 calls or more a day that we don't have to field."
“We estimate we’ve saved about $31,000 in productivity time with Prokeep.”
“It is a necessity of a tool that will help you grow your business and help you satisfy the contractors that you're dealing with - and everybody's happy.”
Tips and insights for improving your communication and capturing more orders at the counter and beyond:
What Is Customer History–Driven Selling? Definition:
Why Data Quality Matters More Than Ever In distribution,...
Great service is already your best sales tool. When teams...
Winning more orders starts with simple, intentional moves...
Every distributor has that one rep — the one who remembers...
Front-of-house teams sit at the heart of distribution — and...
Unlock more orders, streamlined workflows, and loyal contractors with these key features:
Whether customers text in part numbers, call about a busted fitting, chat from your website, or email from the jobsite, Prokeep-powered plumbing distributors can manage every inbound request in one place—so you respond faster, fulfill orders accurately, and never miss a sale.


Prokeep captures every conversation—whether it’s a quote request for tankless water heaters, a texted photo of a broken valve, or a follow-up on backordered parts—giving your team full visibility to strengthen contractor relationships, win more wallet share, and grow branch-wide.
Prokeep makes it simple to reach out with the right message at the right time—whether you're broadcasting a seasonal promo on sump pumps, following up on an unclosed quote for a water heater, or reactivating a quiet contractor account—to keep sales flowing.

Discover how Prokeep can transform your customer relationships and drive your business success.