2025 Distributor Report

How Demand Generation Tools Activate Untapped Revenue Streams

See where your biggest revenue potential is & how to unlock it in our exclusive distributor survey results.

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Still Relying on Reactive Sales?

To grow today, distributors need a proactive strategy that focuses on account penetration, demand generation, and effective targeted outreach. However, despite being rated 7.35 on a 10-point scale in importance, only 22% of distributors regularly engage in outbound sales and see results. 

We partnered with Channel Marketing Group and surveyed distributors nationwide about their demand-generation initiatives, discovering this significant gap between execution and strategy. 

Are you part of the 78% still relying on reactive strategies and leaving opportunities for revenue behind? Or do you want to take the lead with a smarter, more proactive approach? 

Get our report of the latest industry insights and see what you need to build a competitive advantage and turn strategy into revenue today. 

Download your copy
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What You’ll Learn in This Executive Report:

  • Why Proactive Sales is Now a Business Imperative
  • See why distributors are investing in proactive selling—boosting engagement, driving demand, and increasing revenue.
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  • The Hidden Power of House Accounts

  • Learn how unassigned accounts can become consistent revenue drivers when equipped with the right tools and strategy.

  • The Tech Stack Behind Scalable Growth
  • Explore the tools you need to uncover new opportunities, act on them with ease, and close more deals with less manual effort.
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  • Closing the Gap Between Vision and Execution
  • Understanding the strategy is not enough—you need a roadmap to implement it. Discover what you need to see real results.

Why this matters now

42%

of distributors report they are behind competitors in digitialization

30%

increase in sales reported by distributors using digital tools

98%

of Prokeep customers see ROI and increased yearly growth.

Brought to You By:

Prokeep

Trusted by 8,500+ distributors, Prokeep is a relationship-powered customer engagement engine built to drive distributor revenue.

Channel Marketing Group

Strategic experts in distribution growth, demand generation, and ROI-focused transformation.

Transform your sales approach & grow wallet share

Download the Report