For U.S. Electrical Services (USESI), Prokeep has become a lever for counter efficiency, proactive selling, and marketing reach across the whole enterprise. Kevin Carpenter walked us through the wins his team has seen at both the branch and enterprise levels and how an easy-to-use platform has turned into a strategic advantage.
Three Big Wins, Two Levels of Impact
Kevin breaks it down simply: two of the biggest wins happen at the branch level, and one at the enterprise level.
"We have the three immediate big wins that we've had with Prokeep," Kevin said. "Two at the branch level, one is more at the enterprise level."
At the branch level:
- Relief on the counter. When branches fully adopt Prokeep, incoming quotes and communication stay organized instead of getting buried, especially during that early morning 7-9 a.m. rush, when reps can focus on whoever's standing in front of them and circle back to Prokeep messages the moment they have a free minute.
- More outbound than inbound. Several branches actually send more outgoing messages than they receive, using Prokeep to fire off quick updates, follow-ups, and answers to customer questions in rapid succession.
- At the enterprise level, USESI's marketing team has leaned hard into the broadcast feature and it's paying off in event turnout and promotional reach.
Proactive Outreach That Clears Shelves and Fills Seats
USESI isn't waiting for customers to reach out; they're using Prokeep to get to them first.
Will-call orders sitting on the shelf don't have to sit for long. "It's nice to be able to get some of the stuff that's been sitting on the shelf for a while off those shelves," Kevin said. "Customers, hey, like, send these notes; you can blow up their phone. Hey, come pick up your thing."
The same proactive instinct shows up in USESI's event marketing. Beyond big-ticket events like trade shows and stadium outings, the broadcast feature has become especially effective for smaller, localized pushes, vendor counter days, and mini trade shows at individual branches.
"We generally are. Each branch is maybe no more than between 15 and 30 minutes from one another," Kevin explained. "So you can send out those messages to the surrounding branches as well to increase attendance for the events, and we have seen that those have become slightly better attended." A recent promotional partnership with Eaton, USESI's "Summer Sizzler" event, went out through the same broadcast channel to keep byline sales top of mind across the customer base.
Faster Answers Win More Orders, Especially On the Job Site
When a contractor is standing on a job site staring at a part they can't identify, speed is everything. Prokeep's photo-and-text workflow lets USESI's team solve that problem in real time instead of days later.
That responsiveness translates directly into cross-sell opportunities that would otherwise be lost to slower channels like email.
Turning Frequent Texters Into Bigger Accounts
One of the most interesting wins Kevin shared wasn't just about speed; it was about visibility into customer behavior. Because every order flows through a single platform, USESI can spot patterns that were previously invisible.
That pattern holds more broadly: customers who fully transition to placing orders through Prokeep, particularly high-volume, small-to-medium order customers who used to email things in, tend to grow across the board. "It identifies for us certain customers to target with some of our other solutions," Kevin said.
Building Confidence for New Counter Reps
Prokeep has also become an onboarding tool. Many branches designate one or two "Prokeep champions," often newer, less-tenured reps, to own message response while more veteran staff handle larger quotes in person.
"It's a really nice thing for them because if anyone's ever been new to the counter, it can be pretty stressful to have someone right in front of you asking for the left-handed blue widget you've never heard of," Kevin said. "Whereas with Prokeep, you can respond and say 'I'm on it,' and then take the time to find what you're looking for without feeling like you're disappointing the customer. It helps build confidence for people at the counter."
Keeping the Relationship With the Business, Not Just One Person
For USESI's newer accounts, Prokeep is also starting to shift where customer loyalty lives. Long-tenured customers still tend to be tied to "their guy" after 20-plus years of habit. But newer accounts increasingly relate to the branch itself.
"The newer accounts that we've created, they're more open to this, and they don't necessarily have that one person they consider their guy," Kevin said. "Instead they'll have this number, which is just the branch." That shift matters: it means a relationship, and the order history behind it stays with USESI even if an individual counter rep moves on.
The Bottom Line
From clearing will-call shelves to spotting the next auto-replenishment customer to giving new counter reps the confidence to jump on messages right away, USESI is using Prokeep to be more proactive at every level of the business. Not just faster at answering the phone.
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