When you’re running a busy distribution counter, “good enough” data and generic outreach don’t cut it. Between walk-ins, nonstop phone calls, and customers who need answers fast, contact data needs to be up to date and every interaction has to be accurate, relevant, and easy—or orders get missed.
For the counter team at EMCO New Brunswick, getting serious about clean data and Broadcast Text Messaging changed everything. By organizing contacts, linking customers to the right companies and roles, and sending targeted broadcasts instead of generic messages, they turned everyday communication into repeatable order drivers.
Before Prokeep (and Before Data Cleanup): Busy Counters, Messy Contacts, and Lost Context
Before Prokeep was fully implemented, communication was fragmented. Customers were calling nonstop, counter staff were juggling conversations, and contact records weren’t consistent or reliable. Even after Prokeep was in place, poor data habits prevented the team from seeing its full potential.
Contacts were added quickly, companies weren’t properly linked, and essential details such as roles and account numbers were often missing. This limited EMCO's ability to tailor their promotions and get the most out of Prokeep.
Challenges before Cody took ownership:
- Customers felt “lost in the shuffle” during peak times
- Inconsistent or incomplete contact records
- Difficulty finding the right customer, company, or account
- Limited ability to segment customers for relevant outreach
- Slower service due to constant clarification and follow-up
Orders were being taken—but the process was reactive, inefficient, and left opportunities on the table.
Clean Data, Faster Service, and Personalized Offers
Cody decided to fix the foundation first: data accuracy. It began with sifting through contacts, updating names, linking people to companies, assigning roles, and adding account numbers, and these adjustments became habits over time. What started as a cleanup quickly became a game-changer for the entire team.
With accurate data in Prokeep:
- Reps instantly see the right customer, company, role, and account
- No more calling the wrong “Sean” or asking coworkers for help
- Faster order lookups and smoother counter interactions
- Newer team members get instant context without guesswork
“It’s as simple as typing their name in now, and their account pops up, their company pops up, their role pops up—and it really speeds that process up," Cody told us. That accuracy didn’t just improve speed—it helped tailor messaging.
Real Sales Impact: Faster Sell-Through and Higher Order Volume
The results speak for themselves.
With better data, Cody's team could effectively use SMS marketing. In one example, a broadcast went out for discounted vacuum pumps that needed to move. Within an hour, they were sold out—purely driven by the Prokeep broadcast.
Cody estimates:
- Nearly double the order growth
- 10–15 broadcast-driven campaigns in a year
- Roughly a 50% improvement in sell-through versus past methods
- Orders coming from customers that they wouldn’t have thought to call
Even in a more challenging sales year, Prokeep helped turn a slower environment into real momentum.
Better Targeting, Better Experience, Better Results
Accurate data doesn’t just drive sales—it improves the customer experience.
With roles and labels in place:
- Office contacts don’t get tool promos
- Technicians get relevant product offers
- Program-only customers receive only what applies to them
- New reps instantly know who to contact and how
Customers feel remembered, not spammed, and every recommendation they receive is personalized to them based on industry, role, or their buying preferences.
From Order Taking to Proactive Selling
Between cleaner data, targeted broadcasts, and scheduled sends, Prokeep has changed how the counter operates Broadcasts are planned ahead of time. Promotions go out automatically. Orders come in through text before customers even arrive.
“That snowball effect improves customer service—and then everything else follows.”
For Cody, Prokeep isn’t just software—it’s a system that supports speed, organization, and growth.
“I Would Recommend Prokeep to Distributors Everywhere”
“It’s speed of service, customer service, organization—it’s all packaged together.” With accurate data and Broadcast Text Messaging working together, Cody and his team are driving more orders, moving inventory faster, and building stronger customer relationships.
As new features roll out, Cody is already thinking about what’s next:
“I see those emails, and I’m like, ‘How am I going to use this now and make it work for us?’”
For distributors looking to turn clean data into real revenue, Cody’s story shows what’s possible when Prokeep is fully embraced—one accurate contact, one targeted message, and one order at a time.
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