How to Build a Branch Promotion That Survives the Counter
Most branch promotions are dead on arrival — not because the idea was bad, but because the design was wrong. Prokeep and Fixer Marketing are teaming up to walk through the correct sequence for building a promotion from business start to finish.
Get a Repeatable Framework for Promotions That Actually Land
Tune in to our second webinar of 3, called How to Build a Branch Promotion That Survives the Counter, on Thursday, April 16th at 12 pm Central.
In this 45-minute session, you'll learn:
The 5-step promotion design framework
Why most promotions fail before launch
The K.I.S.S. rules for counter execution
Why counter staff adoption is the only KPI that matters
For marketers and branch managers who want real results at the counter, not more guesswork. You won't want to miss this.
Presenters
Becca Kingery, PCM
Founder & President Fixer Marketing
Luke Marshall
Director of Strategic Alliance Growth Prokeep
Brooks Young
Director of Marketing
Prokeep
Key Takeaways
Why Most OTC Promotions Fail
Find out why OTC buyers shop up to 6 distributors and why trying to build long-term loyalty with short-term buyers is costing you sales.
What Branch Data Actually Shows
Discover what 150+ branch respondents say is really blocking promotion effectiveness and why "we're too busy" isn't the answer.
The OTC vs. Key Account Divide
Learn why treating OTC customers like your big accounts is a fundamental mismatch and what incentive strategy actually drives short-term behavior change.
A Playbook That Tripled Foot Traffic
See how one distributor applied three promo priorities and drove 3x OTC visits, a 27% sales lift, and 67% growth in attachment sales.
Want strategies to win more orders?
Download our latest playbook and learn tested tactics that distributors are already using today to train their reps to win more orders.
