Driving Demand at the Branch: What Actually Works With OTC Customers
OTC buyers shop up to 6 distributors and loyalty isn't their driver — timing and incentives are. Join us to learn what actually moves OTC foot traffic, what your branch data is telling you, and how one distributor tripled OTC visits with a single promotion.
Branch marketing teams miss because they don't know how OTC customers actually buy.
Prokeep and Fixer Marketing are teaming up for a three-part webinar series designed to change that. Tune in to our first webinar of 3, called What Actually Works OTC — And Why Most Branch Marketing Misses the Mark, Thursday, April 2nd at 12pm Central.
In this 45 minute session, you'll learn:
The difference between OTC and dealer customers
What “demand capture” actually means in practice,
Why the “branches are too busy” myth is killing branch marketing
For marketers and branch managers who want real results at the counter — not more guesswork, you won't want to miss this.
Presenters
Becca Kingery
Founder & President Fixer Marketing
Luke Marshall
Director of Strategic Alliance Growth Prokeep
Brooks Young
Director of Marketing
Prokeep
Key Takeaways
Why Most OTC Promotions Fail
Find out why OTC buyers shop up to 6 distributors — and why trying to build long-term loyalty with short-term buyers is costing you sales.
What Branch Data Actually Shows
Discover what 150+ branch respondents say is really blocking promotion effectiveness — and why "we're too busy" isn't the answer.
The OTC vs. Key Account Divide
Learn why treating OTC customers like your big accounts is a fundamental mismatch — and what incentive strategy actually drives short-term behavior change.
A Playbook That Tripled Foot Traffic
See how one distributor applied three promo priorities and drove 3x OTC visits, a 27% sales lift, and 67% growth in attachment sales.
Want strategies to win more orders?
Download our latest playbook and learn tested tactics that distributors are already using today to train their reps to win more orders.
