Prokeep for CAT Distribution Teams Decisiv Integration

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WHY CAT DEALERS

Prokeep keeps every conversation where you need it, so your team can move fast.

CAT dealers are handling hundreds of inbound parts inquiries every day across multi-branch operations, being measured by CAT Corporate on NLS scores, and running PCC adoption campaigns to customers who are on equipment all day and never open email.

Customer texts going to personal phones with no record and no recovery path when a rep leaves. Will call orders sitting on shelves for days because the notification never went out. Counter reps consuming their afternoon on inbound status calls that should have been automatic texts.

That is not a people problem. It is a systems problem.

Prokeep is the AI-powered order engine built to close every one of those gaps without adding headcount, changing your carrier infrastructure, or asking your IT team for more than two to three hours at launch.

Will call notifications that go out automatically, every time

Your customers don't have time to stop what they're doing and call in to check on an order. When an order reaches 100 percent completion in DBS, Prokeep sends the SMS automatically, so no one has to remember. The customer knows their part is ready before they call in to check. Parts move off the shelf faster, and NLS scores move up with them.

Every customer conversation on a business line your team owns

15 to 20 percent of your parts counter conversations are happening on personal phones right now. No record, no visibility, and when a rep leaves, that relationship goes with them. Prokeep centralizes every thread on a managed business line, searchable by any team member, and still there on day one after that rep is gone.

Selling time that comes back without adding headcount

If your counter are drowning in calls they don't have time to proactively sell. But with Prokeep, reps can manage 3 to 4 text conversations simultaneously. A 5-rep operation recovering 3 hours per rep per week puts roughly $60,000 a month back into selling time. A 20-rep operation is closer to $240,000. No new hires. No process overhaul. Just the time that was already there, freed up.

SERVE CUSTOMERS FASTER

Customer texts in. Order placed. No holds. No phone tag.

Contractors aren't stopping what they're doing to call your counter. They're on equipment, on a job site, on the clock, and the dealers winning their business are the ones making it easiest to order right now, however they want to reach out.

A customer can text a photo of the exact part they need directly to the counter, the right part gets identified the first time, no more wrong-order returns, no more hotshot delivery corrections on a verbal description that didn't land.

And while one customer is on the phone, your rep can be handling three more conversations in Prokeep simultaneously. The counter that used to bottleneck at the phone queue moves faster without adding a single headcount.

CENTRALIZE ALL YOUR DATA

Every customer. Every conversation.
All in one place.

When your counter team is texting customers from personal phones, those relationships don't belong to the business; they belong to the rep. The moment they leave, the conversation history, the context, and the contact go with them.

Prokeep centralizes all customer interactions on a business line that your whole team owns. Every thread is tied to the right customer, visible across branches, and still there on day one after that rep walks out the door. Your customers stay with the business, not the phone.

And when something goes wrong, a wrong part, a missed order, a customer complaint, your team has the full conversation history in seconds. No scrambling. No he-said-she-said. Just the record.

DRIVE MORE ORDERS

No more waiting for orders to call in. Outreach sent. Order won.

Most counter teams are reactive by default; they respond to incoming calls and move on to the next. The order that never got placed because nobody followed up on that quote. The customer who would've bought coolant and clamps with that radiator if someone had asked. The dormant account that just needed a reason to come back.

Prokeep gives your team the tools to start those conversations instead of waiting for them. Targeted SMS blasts to specific customer segments. Quote follow-ups that go out without anyone having to remember. Upsell prompts right inside the conversation thread when a customer texts in for a part.

The dealers driving the most counter revenue aren't just taking orders; they're creating them.

of the time customers call in to check if their part is ready instead of hearing from the dealer first

of parts counter conversations happening on personal phones every day, invisible to management

email open rate, making email an unreliable channel and meaning the other 80% of your message never lands

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Parts Managers and Directors of Parts

You own NLS, counter throughput, and customer experience. The three things moving your scores right now are will call notification speed, inbound call volume, and whether your small core and retail customers hear from you before they call. Prokeep automates all three and gives your counter reps the tool to turn order status updates into upsell conversations.

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VP and Director of Product Support

You are accountable for aftermarket revenue growth and NLS across the network. The dealers pulling away from the network standard are not doing it with more staff. They are doing it by reaching customers before customers reach them. Blanchard's pilot locations saw a near 10-point NLS lift. Yancey's 70 percent proactive outreach rate. That is the communication infrastructure gap Prokeep closes.

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CIO and IT Directors

Your parts team is texting customers on personal phones right now. No record, no oversight, no recovery path when a rep leaves. The fix is a managed layer on top of your existing infrastructure — no new carriers, no PSTN conflicts, no Teams reconfiguration. Two to three hours of IT time at launch. Ring Power, Carolina CAT, Blanchard, and Thompson have all done it on Lumen and Bandwidth SIP trunks. Your carrier is likely already familiar.

Marketing

Marketing Directors

Your customers are in the field during the day. They are not opening your 10am campaign email. The channel reaching them is the same one they use to text your parts counter. Prokeep connects broadcast text directly to the customer data your counter already generates: PCC cart links get clicked, CatCard financing offers reach the foreman on the job site, dormant accounts get re-engaged.

Published Case Study · Nov 2025

Blanchard Machinery went from reactive to proactive in 90 days.

Blanchard is a multi-location CAT dealer in South Carolina that spent four sales cycles evaluating Prokeep before the timing was right. Once they launched, communication volume jumped from 30 to 40 threads to more than 800. Counter reps started asking customers about radiator hoses, clamps, and coolant in the same thread instead of just closing the order. And their pilot locations — the ones they intentionally started with their weakest branches — saw a near 10-point NLS lift.

Bob Maberry, Director of Parts and Logistics: "It gives them the ability to work on multiple orders rather than just being on one call. I would say it has reduced their time probably by at least half in just an individual conversation."

CAT Corporate measures every dealer on NLS. The number one driver of detractors is parts responsiveness

Dealers who achieve 85+ in NLS scoring are reaching customers before customers reach them. The number one NLS detractor across the network is customers who never heard from the dealer until they called themselves. Prokeep automates the outreach so that call never has to happen.

Dealers mid-DBS to D365 migration are especially vulnerable to customer communication failures

Dealers navigating the DBS-to-D365 transition are using Prokeep to keep customer communication running while everything else is in flux. Ring Power's live DBS integration is already replicable across the network, and dealers on D365 have an even more accessible path in.

CAT Corporate tracks every dealer on Parts.Cat.com. Email campaigns are not moving the number

Equipment dealers using Prokeep are seeing a 60% increase in customer outreach, turning failed campaigns into completed transactions. Prokeep lets counter reps text pre-built PCC cart links directly to customers, leveraging the 98% open rate and driving more closed deals for the team.