Picture your branch. A contractor sends in a photo of a messy handwritten list. It’s up to your rep to decode it, which means guessing units, translating slang, and matching it to the right job. This means having the product knowledge and knowing the order and conversation history well enough to understand what they want.
That's not selling, that's detective work. And every minute spent there is a minute your team is not spending driving more orders.
There's a better way.
What is Image Parsing
Image parsing takes a photo or scanned document and automatically extracts the text, quantities, and items listed, turning a messy request into a send-ready quote. Think of it as giving your system the ability to read, just like a person would, but faster and without the risk of mistakes.
But reading the image is just the first step. "6 sticks" means nothing without context. That's where Prokeep goes further, combining image parsing with customer order history and your inventory data to turn what the customer wrote into what they actually meant.
The result? An order that's already interpreted, already matched to the right SKUs and units of measure, and ready for your rep to review and ship — not decode.
How Image Parsing Gets it Right
Unit of Measure by Industry: Prokeep leverages your inventory data to understand your industry. "EA" means something different in HVAC than in lumber. The right UOM is applied automatically — no guessing.
Order History Infers the Job: Past orders tell the story. If this contractor always buys 2x4x8s for framing, the system already knows what "ply" likely means for them — and flags it before it ships wrong.
- Seen it before → Smarter default
- New pattern → Surfaced for review
Customer Jargon & Tags: One customer writes "PLY" and means one sheet of plywood. Another writes "PLY" and means a full pallet. Prokeep maps their language to your catalog — no translation needed. Context is everything.
- "Sticks" = rebar for one crew
- "Sticks" = conduit for another
Industries Supported by Prokeep
BEFORE → AFTER: A Real Scenario with Image Parsing
- Photo Arrives — Contractor texts a handwritten list: "12 ply, 6 sticks, 2 boxes clips"
- System Reads It — Image parsed to text instantly. No manual typing.
- Context Applied — Order history says: this customer = framing crew. "PLY" = sheets. "Sticks" = 2x4x8.
Order Ready — Correct SKUs, correct UOMs, tied to the right job. Rep reviews & ships.
Why Image Parsing Benefits Every Location
- Fewer Order Errors: Right unit. Right quantity. Right customer. Less rework, fewer credits, fewer angry callbacks
- Faster Counter Throughout: Reps process more orders in less time. The line moves, and customers notice.
- Institutional Knowledge Captured: Customer slang and tags live in the system, not just in one rep's head.
The counter is where orders are won or lost. When your reps are stuck decoding handwriting and translating jargon, they're not selling — they're surviving. Image parsing changes that equation. The messy photo becomes a clean quote. The guesswork becomes a confirmation. And your rep stops missing orders and goes from playing detective to proactively selling. That's what it looks like when your systems work as hard as your people do.
