At this Midwest-based farming equipment dealer, Jeremy—who oversees five locations—knew their traditional communication methods weren’t cutting it. Between paper flyers, scattered follow-ups, and staff discomfort with sales calls, the team was struggling to get traction on key programs like their equipment inspections.
Enter Growth Hub, Prokeep's marketing and sales enablement tool that helps teams proactively drive more orders with targeted marketing & branch outreach.
What started as a tool to streamline communication quickly became the foundation for targeted outreach, consistent follow-ups, and measurable results. In just one campaign, they increased planter inspections from a handful per year, generating approximately $5,000 in revenue, to over 50, resulting in $242,000 in revenue—a nearly 5,000% increase in revenue from that service alone.
For years, the team relied on printed mailers and phone trees to promote services like planter inspections or harvest clinics. But it was hard to track results, or know if customers even received the message.
Using Growth Hub and Prokeep, Jeremy’s team created structured campaigns with task assignments, message templates, and links to their website. Adoption was fast because the team was already using Prokeep, and the results were immediate.
With labeling and automation features, the team improved their contact list hygiene, created seasonal product segments, and began sending targeted messages tied to real customer behavior.
How Growth Hub helped the team drive orders:
“We started using the labels to clean our customer list, and it pushed us to get better data. That’s made every campaign more effective.”
What started as structured outbound messaging quickly turned into increased inbound traffic—from orders to service inquiries. Reps who once resisted Prokeep now embrace it.
“The more outbound you send, the more inbound you get. We’re seeing that at every store that uses it.”
Examples:
From ease-of-use to faster answers, customers have responded positively to the shift.
“People are in tractors or at another job. They don’t want to make a call or listen to a voicemail—they want to shoot a quick text and get an answer.”
Adoption was a challenge at first, but structured tasks, quick wins, and employee visibility made the difference.
“Once reps started sending tasks and seeing the responses, they were hooked. It showed them how easy it could be—and how much our customers actually preferred it.”
With the success of Growth Hub campaigns, Jeremy’s team is now using Prokeep for everything from harvest clinic RSVPs to shop service updates.
“This year, we’re doing one big harvest clinic. With Prokeep, I know everyone on our combine list got the message, saw the link, and had a chance to RSVP. I’ve never felt that confident before.”
What started as a messaging platform is now a full order engine—from lead capture and segmentation to campaigns and service communication.