Win Back Dormant Customers with Prokeep: Reactivate Revenue Hiding in Plain Sight

You're not alone if you haven’t heard from some of your regular customers in months. Every distributor has customers who drop off the radar, but letting those accounts stay dormant is a missed revenue opportunity.

The good news? Reactivating them doesn’t require a big campaign. With Prokeep, just a few simple workflows can turn lapsed buyers into active, loyal customers again—without pulling your team away from the counter.

Here’s how top-performing Prokeep users are reactivating dormant accounts today:

1. Surface Dormant Accounts Using Centralized Customer Data

Before you can win customers back, you need to know who’s gone quiet. But for most teams, digging up that info is a hassle—unless you’re using Prokeep.

With Prokeep, every message, order conversation, and interaction with the customer is stored. That means you can easily:

• Filter contacts by “last message received.”
• Identify accounts with no orders in the last 30, 60, or 90 days
• Tag or segment customers based on order volume, frequency, or product category.

Result:  With centralized visibility, your team has a clear roadmap of who to re-engage—and where the untapped revenue lives.

2. Reconnect with Personalized, Proactive Messages

Once you’ve identified dormant customers, the next step is simple: reach out.

Prokeep makes personalized outreach easy—right from your shared inbox. No switching tools. No lost messages. No duplicate replies. Just fast, relevant reactivation messages that get noticed.

With Prokeep, you can:

• Send out broadcasts with sales and promotions 
• Personalize messages without needing to dig through old records
• Upsell and cross sell by referencing a customer’s purchase history

How:
Send a simple message; “Hey James—noticed we haven’t heard from you in a bit. We’ve got a 20% discount on water heaters this week. Let me know if you need anything!”

Result: A well-timed, personal message reminds your customer why they worked with you in the first place—without making them feel like a sales target.

3. Make Doing Business Easy—So Customers Come Back Naturally

Sometimes customers go dormant not because they’re unhappy—but because your process was harder than a competitor’s. Maybe they had to call in and wait. Maybe no one responded quickly. Maybe they weren’t sure if their message went through.

With Prokeep, doing business with your team is simple, fast, and frustration-free.

Prokeep consolidates every customer communication—text, email, fax, web chat—into a shared, visible inbox your whole team can access. That means:

• Customers can reach you how they want—without chasing you down
• Your team responds faster and more consistentlyNo messages get lost in personal phones or siloed inboxes

How:
Prokeep connects all your communication channels so customers can choose how they want to do business, and anybody from the team can jump in and respond.

Bottom line:
Prokeep enables you to serve faster, drive more sales, and create a standout customer experience—starting today. Want to learn more? Book a demo!