If you're in distribution, chances are your team has a long list of initiatives for 2025: a system upgrade, an ERP integration, warehouse optimization, and a marketing refresh. Each of these initiatives is too important to wait.
However, according to our recent survey with Channel Marketing Group, one thing is clearer than ever: distributors who delay proactive selling and digital transformation leave revenue on the table every single day.
So here’s the question:
Can you really afford to make proactive engagement a “later” priority when the cost of waiting is so high?
The Data Says You’re Falling Behind
In our recent report, we surveyed distributors across the country. Here’s what we found:
- Proactive sales were rated 7.35 out of 10 in importance for reaching 2025 revenue goals. Yet only 22% of distributors have teams consistently engaging in outbound, proactive sales.
- Confidence in the demand generation strategy averaged just 39 out of 100, highlighting widespread execution challenges.
- 42% of distributors admit they’re already behind their competitors in digital transformation.
In short, most distributors know what they should be doing, but other priorities keep getting in the way. And that's exactly the problem.
Other Initiatives Can’t Fix the Gaps that Prokeep Solves
Let’s be honest—upgrading your ERP or revamping your warehouse won’t help if:
- House accounts go untouched for months
- Customer follow-up is inconsistent or reactive
- Your team doesn’t have visibility into what’s been said, sold, or promised
- Your promos aren’t generating sales because no one is actively promoting them
These are everyday operational gaps directly impacting revenue and customer satisfaction. And they’re the gaps Prokeep fills.
What Prokeep Prioritizes—for You
Prokeep was purpose-built for distributors to centralize communication, streamline customer interactions, and support proactive sales at scale.
With Prokeep, your team can:
- Engage overlooked house accounts with targeted messaging
- Drive 10–30% more revenue per customer interaction
- Automate follow-up, track account activity, and re-engage dormant customers
- Align counter, inside, and outside sales teams with shared visibility and tools
All without needing to add headcount or delay other long-term initiatives because prokeep doesn’t compete with your other priorities, but it accelerates them.
The Cost of Waiting Is Higher Than You Think
Every day you wait to implement proactive customer engagement is a day that:
- Another distributor calls your house account first
- A promo goes unseen by customers who would’ve bought
- Your team answers the same question five times in five different places
- A competitor meets customer expectations you didn’t know had changed
Those aren't minor inefficiencies—they're missed revenue, and once a customer walks away, they don’t always come back.
Fast Setup. Immediate Results.
- You have a lot going on, so Prokeep is built to deliver value fast. Over 8,500+ distributors across North America are using Prokeep, and when you choose to sign on, you’ll see for yourself:
- Up and running in as little as 11 days
- No IT overhaul or ERP replacement is required
- Minimal training, maximum impact
In other words, you can prioritize Prokeep and still move forward on everything else.
But the inverse isn’t true—because without proactive selling, your other investments won’t drive the growth you need.
Make Prokeep a Priority—Because Your Customers Already Have
Your customers want faster answers, simpler processes, and more personalized support. If your team isn’t set up to deliver that now, someone else is. Don’t wait until the end of the year to realize that your revenue slipped away while you were focused elsewhere.
Want to see the data, trends, and success stories? Get the full report!