When it comes to growing revenue, improving efficiency, and building rock-solid customer relationships, few do it better than Rusty and his team at Johnstone Supply Spartanburg. From daily ops to large-scale promotions, Rusty has leveraged Prokeep to transform his branch into a customer communication powerhouse—and the results speak for themselves.
Before Prokeep, communicating critical information—like weather-related closures or limited-time offers—meant one thing: dozens (or hundreds) of manual calls and messages. Not anymore.
Now, with Broadcast Messaging, Rusty can reach over 1,000 cleaned, active contacts in a matter of seconds. This feature proved especially powerful during:
Broadcasts didn’t just drive immediate orders—they also won back lost customers. One contractor, who had stopped shopping at Johnstone, saw a Prokeep message during a frustrating experience with a competitor. That timely reminder brought him back. Just three months later, his spend ballooned from $0 to $250,000.
Texting has also become a secret weapon for Rusty’s counter team. When customers send in quick part requests, reps now use the opportunity to:
“You can extend the conversation through texting,” Rusty explained. “It’s easier for the customer—and more profitable for us.”
Between counter and warehouse workflows, Prokeep has replaced more than 40 hours a week of manual phone time. It’s so effective that the warehouse removed its phone entirely, switching 100% to Prokeep messaging for customer notifications and pickup alerts.
Templates and contact tags help streamline communication, while anyone on the team can jump in to answer a text thread.
When Johnstone hosted major events like their Kickoff to Summer Tradeshow and Simpsonville Grand Opening, they turned to Prokeep again. A few well-timed broadcasts brought:
“We ran out of ice cream,” Rusty laughed. “That’s how big it was.”
Rusty also gave high praise to Prokeep’s Growth Hub coaching team. Through their support, his branch cleaned up thousands of outdated contacts and increased the clean contact rate from 22% to 80%. The Prokeep team also helped build new templates, gather customer feedback via surveys, and unlock ideas for more impactful messaging.
“Kate and Maddie are incredible,” Rusty said. “Every tip they give us makes a difference.”
From photo proof of deliveries to clear message history, Prokeep helps eliminate miscommunication and boosts customer trust. “No more he said, she said,” said Rusty. “If someone forgets a part or denies a call, we’ve got the receipts. Literally.”
Even warranties and returns are smoother—texting streamlines the process and ensures everyone’s on the same page.
Ultimately, Prokeep isn’t just about features—it’s about creating a better experience for customers and the team, and more orders for your business.
“We’re not in the business of HVAC—we’re in the business of peace of mind,” Rusty said. “Prokeep gives our customers that peace. It gives our team the tools to grow.”
Since adopting Prokeep, Rusty’s branch has gone from $2 million to almost $7 million in annual sales—and they’re on the verge of hitting $1 million in a single month for the first time ever.