Win Customers FOREVER - Find That Impossible Part

Every distributor has that story—when a rep went above and beyond to track down an obscure part, saved the day, and earned a customer’s loyalty for life.

These moments may not happen every day, but when they do, they matter. Because finding the “impossible” part doesn’t just close one order—it cements a relationship. And in this industry, relationships are everything.

Here’s how your team can turn hard-to-find parts into business-building moments:

Get the Full Picture—Fast

When a customer says, “I need this part, but I don’t know the number,” your team needs more than a vague description. The faster you can get visual or contextual info, the faster you can start the search.

What to fix:

• Orders that rely solely on phone descriptions
• Parts misidentified due to missing details
• Reps going back and forth for days just to clarify the ask

How: Ask for a picture, serial number, or context around the machine or project. Be direct and make it easy for the customer to send what you need.

Result: You start the search faster—with better intel—and build trust from the first interaction.

Build a Go-To Search Process

Don’t leave it to guesswork. Create a repeatable system for how your team tackles hard-to-source parts—whether it’s checking vendor backstock, calling neighboring branches, or looking at past orders.

What to fix:

• Wasted time reinventing the wheel for each rare part request
• Gaps in tribal knowledge between experienced and newer reps
• Reps giving up too soon or passing the buck
  
  

How: Create a reference sheet or checklist that includes go-to resources, vendor contacts, and internal tools. Empower reps to problem-solve without starting from scratch every time.

Result: Reps work faster, feel more confident, and deliver more “we got it” moments for customers.

Keep the Customer in the Loop

Tracking down rare parts takes time—but silence kills confidence. If you leave a customer hanging while you search, they may start looking elsewhere.

What to fix:

• Long delays with no updates
• Customers left wondering if they’ve been forgotten
• Missed opportunities to reassure and reinforce loyalty
  
  

How: Send quick updates, even if you haven’t found the part yet. Let them know where you’re looking, what the ETA is, and that you’re on it.

Result: Customers feel supported and stick with you—even if the part takes a little longer to find.

Bottom Line: Loyalty Is Earned One Win at a Time

Finding the “impossible” part isn’t just about solving a problem—it’s a chance to prove your value, earn trust, and create a story that customer will tell again and again.

One win can lead to years of repeat business. Go the extra mile—and win customers for life.