Last week, the AD Functional Success Summit brought together some of the most forward-thinking minds in distribution — and the takeaway was loud and clear: distributors are done playing defense. The future of our industry isn’t just digital. It’s proactive, connected, and customer-obsessed.
Here’s what we learned, what’s changed, and how Prokeep is helping distributors capitalize on it all.
The Summit delivered more than inspiration — it offered a playbook for driving smarter, faster, and more profitable customer engagement. Sessions consistently reinforced a powerful truth:
Data isn’t just information — it’s action.
Distributors need to move from collecting data to putting it to work. That starts with:
One of the most talked-about themes at the Summit was the need for cross-functional alignment.
From Cara Blackman of Franklin Empire walking through OEM coordination, to roundtables on integrated campaigns, the message was consistent: sales, marketing, and customer service must work as one.
Prokeep is built to power that alignment. Our centralized messaging platform connects teams across:
That means every customer interaction — from an inbound order to an outbound promotion — happens in one place. No more silos. Just shared visibility, rich customer insights, and smoother collaboration.
Yes, AI was everywhere — but not in the “silver bullet” way. Summit speakers emphasized that AI only works when built on clear processes and clean, centralized data.
Small, focused use cases — like surfacing product recommendations or automating order follow-ups — deliver the best results.
Prokeep centralizes every message, order conversation, and activity log. That makes it the perfect foundation for automation — enabling AI to enhance your team’s output without creating chaos or complexity.
Want to make AI adoption fun? We loved the idea shared at the summit: “Prompt of the Week” competitions to encourage learning.
Another key shift we saw: teams are being asked to do more than support. They’re being asked to sell.
Whether it was marketing leaders proving their value at the branch level, or operations leaders looking to reactivate dormant accounts — the message was the same:
Activity is good. Orders are better.
Prokeep started as a business texting platform. Today, we’ve evolved into a full Order Engine — empowering every role in your business to drive revenue with:
We’re helping distributors stop relying solely on inbound orders and start owning the customer relationship.
The game has changed. Success is no longer about who has the best product. It’s about who can engage the customer fastest, smartest, and most consistently.
That means:
Distributors are ready to shift from reactive to proactive. The future is already in motion — and Prokeep is proud to be helping distributors lead the way.
Whether we met at the Summit or didn’t get the chance to connect — we’d love to show you what’s new at Prokeep.
From outbound marketing to order automation, we’re helping distributors make every message, every touchpoint, and every conversation a revenue-driving opportunity.
Book a demo to see how Prokeep is helping functional teams become sales teams.
Let’s keep moving forward — together.